Overview

- Production of a private Les Trois Accords concert, broadcasted live on the Internet

- Management of a live event

- Production of a 30 seconds promotion ad (TV)

- Overwhelming presence on social networks

- Production of a making-of for the video

Mandate

During the Vancouver Olympics, Teletoon wanted to promote their Teletoon La Nuit content. The goal was to offer an alternative to watch between two Olympic competitions.

How

Instead of promoting athletic performances, we chose to promote another kind of talent! Les Trois Accords were an appropriate choice because their music reaches the type of clientele we were looking for. Live broadcasting is a technology that has yet to prove itself, but this was a perfect timing since the airwaves were flooded by the Olympics and we managed to offer an a live and interactive alternative

Results

- Nearly 5,000 connections during the live performance which lasted nearly an hour

- Enhancing the brand through the use of a new technology

- Creating a dialogue within the Teletoon community

- Important increase, from 50 to 750, of Facebook fans for Teletoon la nuit

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