Overview

- Production of a one-minute video for YouTube and social networks

- Production of a pre-roll version (15 sec)

- Media buy on relevant websites

Mandate

Raise awareness for Octane 7.0 throughout Quebec and highlight their new partnership with Georges Laraque.

How

The concept of the video was intended as a typical beer ad parody, featuring beautiful women’s physical assets. It shows Georges Laraque having fun playing hockey with these women and it all ended in a party.

Results

- Major media hype throughout all of North America’s

- Nearly 500,000 views for the video

- Brand recognition throughout Quebec

- Tons of hype on social networks

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