Overview

- Production of an impromptu concert during the 2010 Tour de l’ÃŽle

- Production of a one-minute video for YouTube and social networks

- Production of a pre-roll version (15 sec)

- Media buy on relevant websites

- Overwhelming presence on social networks

Mandate

We were chosen by Jägermeister to promote a contest that was held at the SAQ all across the province. You could win a limited edition Jägermeister bike. The video focused on that amazing bike and incited people to shop at the SAQ to enter the contest.

How

Jägermeister’s branding is very rock-inspired, so we hired Quebec’s rising stars : Dance Laury Dance. We asked them to bike around during the Tour de l’Île and to perform in a school yard, providing a rock concert for all cyclists!

Results

- Excellent visibility for the brand during the Tour de l’Île

- Promotion of a contest done during one of the biggest cycling events in Canada

- Production of exclusive content that has attracted a lot of attention on social networks and within the artistic community

- More than 12,000 views of the video

- Fun fact : The SAQ ran out of Jägermeïster during the promotion!

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