Production of 4 videos that were part of a Tourisme Montréal campaign targeting the New York market.

Mandate

Jimmy Lee, Sidlee’s production company, asked us to produce these videos. The concept was to have to animals that don’t exist to talk in a funny way about 4 of the 106 festivals taking place in Montreal every year.

Results

The campaign went live on the New York Times website and made a lot of noise on the internet.

Résultats

Toute la campagne a fait beaucoup de bruit dans les médias !

- Production of a 40 seconds video “teaser”
- Production of a 15 seconds pre-roll
- Video coverage of the activities for the Montreal birthday
- Social networks noise

Mandate

The Partenariat of the Quartier des Spectacles wanted to create a mystery around the May 17 Fête de Montréal day. For this special occasion, they had over 90 artists from in different fields playing outside in the streets. We had to get the people attention on this event, and produce a coverage video of the day.

How

Inspired by some flashmobs, we organised a promotional stunt with a team that went at nightime to display about 100 black boxes with a PLEASE OPEN sign on most of them. When the people working in surrounding offices were walking by, they were stopping and opening the boxes and they would find a flyer saying  MAY 17 – BE PART OF THE PARTY. Our cameras catched the interogation in the eyes of the people and we made a short version for the pre-roll, and a longer one for the blogs.

To assure a great coverage of the official day, we wanted to give the look that we used video sequences published on the internet by some random people. To obtain this look, we had 10 cameras covering the event all day, with different cameras, from iPhones to Canon 7D.

Results

- Excellent way to discover Montreal through this video
- 1225 views on the official video

Congratulations to our friends at Jimmy Lee who won the grand prize for the online campaign category, with the project Queer Of The Year. The objective of the campaign was to promote, for Tourisme Montréal, the welcoming aspect of Montreal for the gay community. The Van Der Lol crew directed the daily videos produced that week.

You can finally watch our first online dramatic show, available on tou.tv, 33mag.com, dakodak.tv and msn.ca. Funded partially by the Independant Production Fund, we’re proud of the result ! Enjoy

The Canadian Institute organised a conference on the future on the television and medias, and they invited Julien Roussin Côté to give his opinion. The given subject was the product placement in the new medias. You can download in presentation here (only in french).

Concept and production by Van Der Lol:

- Funding research

- Project writing

- Budget

- Scriptwriting

- Directing

- Broadcasting management

Season 1 was broadcasted on:

TOU.TV

MSN.CA

DAKODAK.TV

33MAG.COM

Description

Working in advertising is always a challenge, but this web series allowed us to have fun and to highlight other creative aspects of our talent! Funded in part by Fonds Indépendant de Production (who only recently started to fund webseries) Dakodak and TOU.TV got along from the get-go. Finally, a refreshing project most young people can identify with!

- Production of an impromptu concert during the 2010 Tour de l’Île

- Production of a one-minute video for YouTube and social networks

- Production of a pre-roll version (15 sec)

- Media buy on relevant websites

- Overwhelming presence on social networks

Mandate

We were chosen by Jägermeister to promote a contest that was held at the SAQ all across the province. You could win a limited edition Jägermeister bike. The video focused on that amazing bike and incited people to shop at the SAQ to enter the contest.

How

Jägermeister’s branding is very rock-inspired, so we hired Quebec’s rising stars : Dance Laury Dance. We asked them to bike around during the Tour de l’Île and to perform in a school yard, providing a rock concert for all cyclists!

Results

- Excellent visibility for the brand during the Tour de l’Île

- Promotion of a contest done during one of the biggest cycling events in Canada

- Production of exclusive content that has attracted a lot of attention on social networks and within the artistic community

- More than 12,000 views of the video

- Fun fact : The SAQ ran out of Jägermeïster during the promotion!

- Production of a one-minute video for YouTube and social networks

- Production of a pre-roll version (15 sec)

- Media purchase on relevant websites

- Design and site management for www.lesnuitsfolles.com

Mandate

Solidify the brand in Quebec while establishing its position as an alcoholic and energetic beverage with the collaboration of the brand’s ambassador Georges Laraque

How

Octane 7.0 is a product that promotes festive evenings, so we designed a platform where young people could participate in a contest by submitting their favorite party-related photos. In order to promote this website, we produced a video showing images of a wild night where young people get a little out of control (in a fun way)

Results

- 10 000  views of the video

- Major increase of Octane’s recognition throughout Quebec

- Media purchase (background takeover, big box, branded content) on relevant websites

- Development of the Octane 7.0 community on Facebook

- Production of a private Les Trois Accords concert, broadcasted live on the Internet

- Management of a live event

- Production of a 30 seconds promotion ad (TV)

- Overwhelming presence on social networks

- Production of a making-of for the video

Mandate

During the Vancouver Olympics, Teletoon wanted to promote their Teletoon La Nuit content. The goal was to offer an alternative to watch between two Olympic competitions.

How

Instead of promoting athletic performances, we chose to promote another kind of talent! Les Trois Accords were an appropriate choice because their music reaches the type of clientele we were looking for. Live broadcasting is a technology that has yet to prove itself, but this was a perfect timing since the airwaves were flooded by the Olympics and we managed to offer an a live and interactive alternative

Results

- Nearly 5,000 connections during the live performance which lasted nearly an hour

- Enhancing the brand through the use of a new technology

- Creating a dialogue within the Teletoon community

- Important increase, from 50 to 750, of Facebook fans for Teletoon la nuit